I combine creative content, marketing strategies, and analytics to help brands connect with their audiences.
Calgary, Alberta
ABOUT RYANMy story
For as long as I can remember, I’ve had a passion for creating creative content, exploring new ideas, and finding ways to engage and build online. What started as an interest of mine grew into realistic goals to pursure marketing and understanding the strategy behind creating things people actually want to see.
Through both university, and experience I’ve learned how to combine creativity with strategy to create experiences that resonate with people through story-telling. I’m always looking for the why behind messaging, and find it fascinating how messages are percieved by individuals and how impactful communication can be.
My background is in marketing and communications, with experience working across content creation, digital marketing, communications, and strategy. During my time at ESC, I had the opportunity to work in a professional environment, contributing to marketing, communications, and business development projects, developing content, and collaborating with teams across the organization.
Alongside my professional experience, I've also built my own freelance digital marketing work, managing social media content and audience growth for online brands. This experience has given me a hands-on understanding of how content, analytics, and strategy come together to grow an audience and drive results.
My Portfolio
Consumer Involvement - Amazon
This research paper looks at the theoretical framework of consumer involvement with products or advertisements, and how Amazon involves consumers throughout the entire purchase process.
Netflix Audit
Completed a strategic renewal report. The purpose of this assignment was to evaluate Netflix’s strategy, position, and identify its competitive advantage through the use of both internal and external frameworks while focusing on their large market share and consumer base.
Naloxone Awareness - Social Marketing Plan
Naloxone Awareness and Overdose Prevention social marketing plan, using data from not-for-profit companies within Calgary. Identifying the need for more drug awareness and naloxone availabiltiy in Calgary.
Anchor Point Safety Importance
Mock-up video made using artificial intelligence, showing the importance of wearing fall protection equipment while working.
Design & Analytics
Using Key Metrics to decide if content is resonating with preferred audiences
Analytical tools for tracking customer journeys for freelance work, where I have obtained over 3 million views.